MEHITI

MEHITI is a high-end jewelry brand founded by French-born Celine. The brand celebrates the beauty of French Polynesian and Tahitian culture through its exquisite jewelry pieces which are made with Tahitian pearls; one of the most valuable and sought-after organic gems in the world. MEHITI offers stylish and elegant jewelry meticulously crafted with fully authentic Tahitian Pearls to create pieces that are not only affordable but also aligned with current trends while evoking a sense of timeless elegance.

SCOPE OF WORK:

branding, shopify web design, packaging design, marketing collateral

DESIGN DIRECTION:

luxury, relaxed, elegant, timeless,

INDUSTRY

jewelry

VISIT THE WEBSITE →

BRAND GOAL

A modern, feminine, and approachable branding experience that makes your audience feel inspired to read relatable content.

DESIGN NOTES

For MEHITI, our goal was to captivate women who appreciated modern, minimalist fashion. To achieve this, we blended the Coastal Hampton style with the vibrant Tropical Beach and the serene Tahitian Lagoon. Our color palette, featuring a mix of greens, browns, and beiges, drew inspiration from the natural beauty of Tahiti, such as banana leaves, wicker, and bamboo.

To echo the jewelry’s simple elegance, we chose fonts that balanced sophistication and approachability. Claro offered clean, minimal lines with elegant ligatures, while Livvic brought a friendly and slightly quirky touch. We also incorporated Unforgiven, a handcrafted calligraphy font, to add a personal and artistic flair.

KIND WORDS

“This is my third project with Mauri’s Markups, and as usual, she exceeded expectations! Over delivered and ahead of schedule—highly recommend Maurianna. She is extremely good at what she is doing and has the right skills for the job. Will definitely come back to you when I need other design advice/suggestions and for more jobs in the future! :) Thank you again, A++++ service!”

— Celine, Mehiti

The Ahimsa Life

Written by Camille