MODERN BOHO

Modern Boho is an Australian-based clothing brand that has earned a loyal following thanks to its stylish and thoughtfully curated fashion pieces. With a strong emphasis on being effortlessly chic and a dedication to delivering high-quality clothing, it has become a preferred choice for fashion enthusiasts. Located in the vibrant and lively Gold Coast, Modern Boho is preparing to open a brick-and-mortar store, offering customers a distinctive and immersive shopping experience as they explore a variety of casual pieces, including loungewear, swimwear, and more.

SCOPE OF WORK:

branding, marketing collateral, packaging design

DESIGN DIRECTION:

boho, organic, warm, down-to-earth, modern, casual

INDUSTRY

fashion

BRAND GOAL

A casual, boho, and organic branding experience that makes your audience feel welcome and invited to shop for curated clothing.

DESIGN NOTES

Inspired by the stunning beaches of Australia, Modern Boho draws from the serene and natural beauty of these coastal landscapes. We selected a color palette that reflects nature’s tones—moss greens, earthy beiges, and warm tans—to evoke a sense of tranquility and connection to the outdoors. For the fonts, we aimed to blend elegance with a carefree spirit. After careful consideration, we chose two complementary styles. Safira March, with its sophisticated and graceful curves, adds a refined touch to the brand. Pairing this with Rage Italic, a playful brush script with a slightly textured edge, infuses a free-spirited and energetic vibe. Together, these fonts capture the effortless charm that Modern Boho embodies.

Donor Speak Consulting

The Ahimsa Life