SWEETBREAD DELIGHTS

Sweetbread Delights is a North Carolina-based baked goods shop serving locally made fresh, pies and cookies, and more. Established in 2007 by Allen Allison, who uses his mother's secret recipes to create homemade treats with traditional flavors and a touch of love. From apple pie to lemon pound cake loaf, the delectable recipes from Sweetbread Delights are guaranteed to satisfy your cravings and leave you wanting more!

SCOPE OF WORK:

branding, marketing collateral, packaging design

DESIGN DIRECTION:

traditional, inviting, warm, sincere, trustworthy

INDUSTRY

food

BRAND GOAL

A warm, inviting, and sincere branding experience that makes your customers excited to consume homemade baked treats

DESIGN NOTES

To capture the local southern charm and the rich influences of African-American culture, we carefully selected a warm and inviting color palette. Shades of purple, beige, red, and orange were chosen to perfectly embody the desired atmosphere. For the bakery theme, we paired two fonts to create a balanced look. Alexi, a stunning hand-lettered script, adds a touch of elegance and sophistication. Complementing this is Nourd Light, a sans serif font with rounded features, which brings a modern and clean feel. This combination blends traditional and contemporary elements, resulting in a unique and memorable visual identity for the bakery.

KIND WORDS

“Choosing Mauri's Markups to help with branding my products was a great experience and the results are excellent. Maurianna is very friendly, and the services offered were tailored and executed professionally, and designed to my specifications. I would recommend Mauri's Markups to anyone who is seeking professional assistance in branding their product.”

— Allen Allison, Sweetbread Delights

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