THRIVE THERAPY

Thrive Therapy is a collective of counselors for teens based in Portland, Oregon, founded by former school counselor Lee Zhang. With a mission to create a safe, welcoming space for teens to seek guidance outside the school environment, Thrive Therapy specializes in art therapy—a creative and expressive approach that transforms the often-intimidating idea of therapy into something approachable and engaging.

SCOPE OF WORK:

branding, social media collateral

DESIGN DIRECTION:

creative, expressive, accessible, welcoming, nurturing,

INDUSTRY

counseling and psychotherapy services

BRAND GOAL

A vibrant, cultural, and dynamic branding experience that inspires teens to embrace their creative expression and discover their unique path to healing.

DESIGN NOTES

To capture Thrive Therapy’s mission of making therapy a creative and welcoming experience for teens, the brand got a fun and fresh design! The color palette brings in soothing blues and greens, balanced by cozy neutrals, with a bright pop of orange to keep things playful and full of energy. The simple, artsy wordmark logo adds a friendly, approachable vibe that teens can actually get excited about. With its natural Oregon-inspired touches and creative flair, the brand feels like a breath of fresh air—just the kind of space teens need to feel safe and express themselves.

(Draft) The Artful Alchemist

Wild Bloom